My Friends Always Ask Me Where I Find My Outfits—I Told Them These 10 Stores (2024)

Table of Contents
Tory Burch Zara Urban Outfitters Net-a-Porter Ssense H&M Nordstrom Lisa Says Gah Coach Reformation References

My Friends Always Ask Me Where I Find My Outfits—I Told Them These 10 Stores (1)

(Image credit: SZYMON BRZÓSKA/THE STYLE STALKER)

Not to brag, but I think of myself as someone who knows how to spot a good fashion item. When I see something that makes my heart flutter (and wallet suffer), I have to share it with the world—most often with pictures, links, and tons of exclamation marks on my Instagram story. As someone who'sknown to influence all of my friends, family, and followers to buy something incredibly on-trend, I'm strongly anti-gatekeeping. My latest venture? Posting my outfits from my favorite retailers.

As a Gen Z editor, I'm constantly on the hunt for the latest and greatest to share with my friends. From browsing Nordstrom for hours on end to finding the best runway-inspired ballet shoes for more than $100 off, I've rounded up the bestZoomer-approved stores that everyone 25 and under is shopping now.

Tory Burch

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(Image credit: @rubylyn_)

Although I've loved Tory Burch for years, it's hard ignore the Burchaissance that's happened over the last few months. Fashion people everywhere are drooling over the classic New York–based label, and after following the brand's runway shows, I've been floored season after season. After influencing nearly 10 of my friends and colleagues to buy the brand's ultra-luxe studded ballet flats, I've been eyeing everything else on the website to call my own.

Tory Burch

Studded Ballet

Tory Burch

Colorblocked Pleated Dress

Tory Burch

Denim Barn Jacket

Tory Burch

Kira Chevron Cat-Eye Sunglasses

Tory Burch

Shrunken Rib Cardigan

Zara

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(Image credit: @gracejoshua13)

It's no surprise Gen Z loves Zara. For trendy basics and fashion-forward garments that won't cost an arm and a leg, nearly everyone I know owns at least10 pieces from the retailer.

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Zara

Open Back Linen Blend Top

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Zara

Minimal Flap Shoulder Bag

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Zara

Pleated Top

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Zara

TRF High Rise Wide Leg Jean

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Zara

Metallic Wedges

Urban Outfitters

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(Image credit: @laurenlicup)

While Urban Outfitters has been a massive hit among Gen Z for a while (who can forget the 2014 Tumblr era?), the retailer's flirty, youthful style is a favorite among the young fashion crowd for elevated picks and ultra-maximalist styles.

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Urban Outfitters

Nadia Cap Sleeve Top

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Urban Outfitters

Valentina Corded Heart Necklace

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BDG

Mandi Denim Maxi Skirt

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Onitsuka Tiger

Serrano Sneaker

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Urban Outfitters

Helena Menswear Trouser Pant

Net-a-Porter

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(Image credit: @aniyahmorinia)

Ask any Gen Z fashion lover: Ifwe're looking to invest in high-quality clothing, Net-a-Porter is the first place we'll run to. The site has a gamut of youth-loved brands like Ganni, Staud, and The Frankie Shop.

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The Frankie Shop

Quilted Padded Ripstop Jacket

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Staud

June Suede Ankle Boots

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Ganni

Occasion Ruched Crystal-Embellished Satin Tote

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Gucci

Printed Cotton-Jersey T-Shirt

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Agolde

'90s Pinch Waist High-Rise Straight-Leg Organic Jeans

Ssense

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(Image credit: @xiaolongbby)

Fashion people love Ssense, and Gen Z is no different. The Canadian retailer is known forits variety of clothing from emerging and independent designers as well as high-fashion darlings like Maison Margiela, ShuShu/Tong, and Vivienne Westwood.

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Kijun

Black & Off-White Mono Camisole

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Vivienne Westwood

White Granny Frame Bag

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Jean Paul Gaultier

Brown Dots Turtleneck

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Maison Margiela

Black Tabi Ballerina Heels

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Shushu/Tong

Black Pleated Miniskirt

H&M

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(Image credit: @copelynshaw)

H&M's accessibility and size range can't be beaten when it comes to satisfying Gen Z's shopping taste. A pro tip: The new-arrivals section is constantly updated with classic finds that will outlast a mere blip in the trend cycle, making thoughtful purchases even easier than before.

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H&M

Gathered Top

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H&M

Straight Regular Jeans

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H&M

Rib-Knit Dress

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H&M

Ribbed Pencil Skirt

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H&M

Wedge-Heeled Leather Espadrilles

Nordstrom

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(Image credit: @thatgirlyusra)

I'm a die-hard Nordstrom lover. It's usually the first retailer I turn to if I'm looking for something extra-special. Plus,its contemporary section is full of Gen Z brands I love.

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Farm Rio

Midi Slipdress

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Reebok

Club C 85 Sneaker

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Levi's

Faux Leather Bomber Jacket

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Favorite Daughter

The Favorite Pant Pleat Pants

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Avec Les Filles

Stretch Cotton Trench Coat

Lisa Says Gah

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(Image credit: @_SIERRAMAYHEW)

Indie girls, rise up. California-based retailer Lisa Says Gah is a fan favorite among Gen Z for it's fun, bright prints and roster of quirky accessories. If you're looking for pasta-shaped earrings, you'll find them here.

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Donni

Silky Baroque Pearl Top in Truffle

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Madness

Piensa en Mi Baby Tee in Buenos Aires Print

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Nia

Jaqueline Set in White

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Thinking Mu

Chelsea Sweatshirt in Navy Stripes

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Intentionally Blank

Pam Boot in Clay

Coach

My Friends Always Ask Me Where I Find My Outfits—I Told Them These 10 Stores (50)

(Image credit: @balencianas)

It's hard to deny Coach's impact. A lineup of Gen Z celebrities has transformed Coach from a heritage brand to a must-have It label. The brand's latest Tabby 26 campaign is quite literally everywhere, and it's no surprise Gen Z is buying in.

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Coach

Tabby Shoulder Bag 26

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Coach

Gingham Tie Collar Mini Dress

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Coach

Whitley Mary Jane

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Coach

Denim Skirt

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Coach

Pillow Tabby Shoulder Bag 26

Reformation

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(Image credit: @vivian.yrl)

It's Reformation's world, and we're all just living in it. It feels like every day that an item from the Gen Z–beloved brand goes viral on TikTok. If you see it in stock, run—don't walk—to your online cart.

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Reformation

Ezlynn Knit Top

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Reformation

Ellora Top

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Reformation

Calix Dress

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Reformation

Christopher Linen Jacket

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Reformation

Lindy Knit Top

Next up, The Winter Coat Trends Our Readers Are Living in This Season

Explore More:

Gen ZOnline Shopping

My Friends Always Ask Me Where I Find My Outfits—I Told Them These 10 Stores (2024)

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